EUCERIN

Strategy & Content

We take care of complete digital strategy and communication. We launched Eucerin’s Facebook channel.

73% TA rached

We have reached 73% of set target group in Czech and Slovak market on Facebook.

19% reached interacted

Thanks to our creatives 19% of reached people interacted with our ads.

> 15 000 likes

Since we started the Eucerin digital communication in May 2017.

Motion cooperates with Eucerin already for few years. Thus at the beginning of 2017 we have enthusiastically welcomed their decision to kick off the communication on social channels with us. Thanks to the deep brand knowledge we have precisely matched client’s imagination about the communication strategy since the scratch. I have to admit that this client is very unique to me as we really clicked and our cooperation is based on truly open and strong workship where even any unpleasant situation is like a healing caress.

Lenka Cikhartová

account manager

Challenge

To introduce Eucerin in social networks, expand the foundation of customers and find a suitable communication concept.

Solution

We launched Facebook channel to attract young target group by strategic segmentation of digital content. We were able to stay in connection to all age ranges.