NIVEA SUMMER

Digital Campaign

We launched a summer campaign Majda and Linda video serie to rejuvenate the brand and introduce new summer products.

81% TA rached

We have reached 81% of TA on Czech, Slovak and Hungarian market.

> 60k engaged users

More than 60k users who liked or commented or shared content.

> 15 000 likes

More than 15 000 likes during whole summer campaign.

Since January 2017, Etnetera Motion takes account of our customers needs and help us to manage our digital channels effectively.

Lucie Čepková

Digital Media Manager, NIVEA

Challenge

To introduce new summer products and create unique strategy for summer campaign. The main aim was to reach a specific target group with the new summer products.

Solution

Apart from static digital content, we created a thematic amusing video series introducing new summer products. Using funny and pertinent plot we enhanced popularity of the brand in young generation.