TOMA NATURA

Digital campaign

WE launched a summer campaign to introduce new product Toma Natura Neslazená.

92 % TA reached

92% in CZ, 84% in SK

4 ambassadors

We chose 4 successful, yet down to earth women from the ranks of actresses, athletes, dancers so the real women can identify with them.

Sales increase

During the campaign period

“Testing the main communication idea has shown us that the product itself is unique to the consumer and its benefits are very attractive. Based on these outputs, we have managed to prepare a highly relevant and interesting campaign for our target group. Thanks to our campaign, we have not only raised brand awareness, but we have also attracted great interest in this product on our social networks“

Jakub Kozubík

Toma Brand Manager

Challenge

Toma Neslazená (Unsweetened) replaced former product called Toma Nádech. The aim of the communication was to highlight the main benefit of the product –unsweetened spring water with no sugar and artificial sweeteners, unique to our market.

Solution

We have created 360° communication with authentic video for TV and digital. We aimed on active women and thematically built the claim on the main benefit of the product. We supported the whole idea by involving ambassadors - well-known and successful women that customers can identify with...