CSR digital campaign for TOMA NATURA called Živé studánky where client let people vote which Czech natural springs will be revitalized.
> 700 photos
People shared in contest from springs visits.
> 10 000 votes
Campaign had more than 10k votes from engaged users.
+ 30% FB fans
Thanks to campaign activities we increased number of FB fans.
It was incredible to see how many families were able to visit natural springs, take a photo there and thanks to that give them better chance to be revitalized by client. I am looking forward to next year.
Our challenge was to create a voting website with competition and supportive campaign on social.
Special website with map of springs and photo gallery of user generated content. We also created cinemagraphs of springs to promote activity and aftermovie spot for social.