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Oooooh, what a great brand campaign!
For the autumn campaign for Orea Hotels & Resorts, we built on a simple yet powerful exclamation: "oooh"—perfectly capturing the moment of surprise and delight when discovering amazing experiences. Whether it's a breathtaking view from a hotel room, a perfectly prepared coffee, or a delicious snack for a trip, this expression says it all.
We transformed this bold concept into TV spots, online and offline formats, and even radio ads. Filming took place during full hotel operation, which brought its own challenges, but the result is a campaign that speaks to a broad audience and proves that Orea truly has a lot to offer. And the reactions? Well, oooh, of course!
Research has confirmed that guests remember Orea Hotels, and we score very highly in ‘top of mind’ awareness. However, there are still people who do not know us or associate the Orea brand with historical attributes that no longer apply to our hotels. Our new campaign is primarily aimed at them—it is unconventional for the hospitality segment in terms of creativity, investment, and media mix usage. Orea enjoys trying new things; we are an innovative brand, and we want that to be reflected in our communication.
Small surprises, such as a delicious snack packed for your trip, perfectly prepared coffee, prosecco upon arrival, or breathtaking room views, have been brought to the forefront of the campaign with a simple reaction—‘oooh’—directly linked to the brand name itself. The goal is to appeal to a wide range of guests, from families with children to couples seeking a romantic getaway.
