Communication of Captain Morgan in the on-line environment
Creation of digital content for social media - Facebook and Instagram.
Preparation of communication and content strategies that reflect the brand's plans, the target group, market trends, and ambitious KPIs.
A whole range of other activities, such as creation of seasonal campaigns, cooperation with influencers, support of off-line activities, and others.
I have been cooperating with this rum lovebrand for several years and it is remarkable to watch the brand develop and to see the activities it comes up with for its supporters and fans, and how it thinks strategically for the future. For us, as an agency, it is not only about our commitment to work, about developing creative ideas, and about responsibility throughout the range of communication, but there is also room for having fun and lightening up together. And I appreciate that balance and the human side.
The agency's task is to be visible in the on-line environment and to cleverly face various challenges and (alcohol) restrictions on social networks.
We prepare content that must always meet several criteria at once, but above all, it must always be Captain Morgan and his vibe.