We have been creating on-line communication for ROSSMANN in cooperation with the ETNETERA Group for a long time. From strategy to website redesign, development of a mobile application, e-mail communication, and creative communication.
We created a concept and comprehensive communication strategy for the ROSSMANN Loyalty Programme that is used by hundreds of thousands of registered members every month.
We cooperate on the creation of the ROSSMANN CLUB application for iOS and Android, including a new e-shop for the client.
Across digital channels, we created a campaign for the successful market launch of the loyalty programme and of the new e-shop.
We needed to prepare a comprehensive communication strategy to launch the newly built e-shop in the mobile application, both for loyal members of the ROSSMANN CLUB and for staff in shops.
We introduced the e-shop to the staff through a workshop and an e-learning course. For ROSSMANN CLUB members, we prepared an instructional video and a campaign for all communication.