ŠKODA AUTO, as the largest employer in the country, offers a broad range of professions, which means that new talents always need to be hired, and not only from the automotive sector.
We set the long-term Employer Branding strategy and design marketing campaigns for staff recruitment
To ensure consistency in communication, we have created a visual identity that distinguishes ŠKODA Career from regular communication of ŠKODA AUTO.
For the "Image of the Future" campaign, we created - in addition to the communication strategy and creative idea - also all moodboards, scripts for the videos, sketched key visuals, and took part in the creation of the main prop: the image itself.
The perception of ŠKODA AUTO as an employer as a modern technology firm that has lots to offer to people even from outside of the automotive segment.
At the heart of the strategy is a communication concept revolving around an "Image of the Future". It formed a creative platform for us that gave us sufficient breadth to integrate all of the roles and technologies required in the 360° campaign.